Annual Sunflower Farm Music Festival

A field of blooming sunflowers will be the backdrop for the 2024 Sunflower Farm Music Festival as announced by Licorice Pizza owner Kerry Brown. This iconic Maui event will be hosted at the family farm of Pacific Biodiesel founders Bob and Kelly King in Maui’s Central Valley.

The Sunflower Farm Music Festival is an agricultural education event with a Farmers’ Market, Farm Tours and Entertainment. The Farmers’ market includes produce grown on Maui and items that were produced using agricultural products grown, raised, or caught in Hawaii. Learn about sustainable agriculture and the circular economy while participating in a Farm Tour of the Maui Sunflower Farm. Admission includes all day access to the farmers’ market, a farm tour, educational opportunities to learn about sustainable agriculture from speakers and local nonprofits, and music throughout the day.

Brown curated this year’s star-studded lineup, which includes the Licorice Pizza All-Star Band featuring multiple Rock & Roll Hall of Famers: Jeff “Skunk” Baxter (Co-Founder of Steely Dan, Doobie Brothers , Al Jardine (Co-Founder of The Beach Boys), Gilby Clarke (Guns N’ Roses, Slash’s Snakepit), Slim Jim Phantom (Co-Founder of Stray Cats), Russ McKinnon (Tower of Power, Joe Cocker), Carmine Rojas (David Bowie, Rod Stewart), Larry Dvoskin (Sammy Hagar, Bad Company), Jennie Vee (Eagles of Death Metal, Palaye Royale), and Kerry Brown (Catherine, Smashing Pumpkins). Additional high-profile Hawai’i musicians include Tavana, Marty Dread, Gretchen Rhodes, Gail Swanson and Pito & the Kid.

General Admission tickets for this third annual benefit event are $100 each; 100% of the profits will benefit the following Maui-based non-profits focused on supporting local farming and helping grow Hawaii’s food security: Maui Hub, Common Ground Collective and Grow Some Good.

Additionally, a “VIP Experience” hosted by Kerry Brown and film producer Stacey Sher on May 3rd will be joined by the artists playing the festival in an intimate setting and will feature culinary masterpieces crafted by Hawai’i chefs using locally sourced ingredients. This exclusive VIP experience is available for $250, which includes admission to the festival the following day.

Brown was drawn to this event to help support food security in Hawai?i. “Coming together and collaborating on causes we believe in – that’s what music culture is all about and that’s what our Maui community is about,” Brown said.

“We met Kerry when he jumped in to help with last year’s festival and are so grateful for his offer to produce this year’s event,” said Pacific Biodiesel Co-Founder Kelly King. “While everyone at Pacific Biodiesel works hard to address our state’s food and fuel sustainability issues — and we are thrilled to help the non-profits on Maui who do the same — music is a love but not our forte! Bob and I are elated to partner with a professional music festival producer, and such a caring and nice person who has become a close friend and stellar contributor to our community.”

This event will once again be recorded to produce a limited-edition vinyl record. Each person who purchases a ticket to the event will receive a copy of the record compliments of Licorice Pizza. Attendees from last year’s event will receive their limited-edition vinyl record at this year’s event.

The Licorice Pizza All-Star Band

Jeff "Skunk" Baxter
Steely Dan Doobie Brothers
Slim Jim Phantom
Co-Founder Stray Cats
Russ Mckinnon
Tower Of Power Joe Cocker

Al Jardine
Co-Founder The Beach Boys
Carmine Rojas
David Bowie Rod Stewart
Larry Dvoskin
Sammy Hasar Bad Company

Gilby Clarke
Guns N' Roses Slash's Snakepit
Jennie Vee
Casles Of Death Metal
Kerry Brown
Catherine Smashing Pumpkins

Gretchen Rhodes
Marty Dread
Tavana
Gail Swanson
Pito And The Kid

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